Books for/about - Edsel


 

 
Henry and Edsel: The Creation of the Ford Empire

Publisher: Wiley
Authors: Richard Bak Richard Bak

ISBN: 0471234877
List Price: $27.95
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Avg Cusomer Rating: 4
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Summary: A Good Read!
Richard Bak is a long-time resident of Detroit and Dearborn, Michigan, and doubtless absorbed much of the Ford legacy simply by growing up in a place that Ford formed. This book is not exactly a corporate history, not exactly a biography and not exactly a tell-all celebrity book, but it has elements of each. The most interesting pieces include the extended reminiscences by people who lived and worked closely with the Fords, and especially with Edsel's family. He has long lingered in the shadow of his famous father and it is somewhat surprising to discover that he had some fine qualities. These reminiscences have poignant moments that establish the veracity of any number of proverbs on money, happiness and the foibles of the great. The book is reasonably well written and fairly concise. It recapitulates the essentials of the Ford story, though it glances over the evolution of management and organization at the company. We assure you that you'll get the full Ford saga here, though you may have to extrapolate the business lessons it teaches for yourself.
Summary: A Good Read!
Richard Bak is a long-time resident of Detroit and Dearborn, Michigan, and doubtless absorbed much of the Ford legacy simply by growing up in a place that Ford formed. This book is not exactly a corporate history, not exactly a biography and not exactly a tell-all celebrity book, but it has elements of each. The most interesting pieces include the extended reminiscences by people who lived and worked closely with the Fords, and especially with Edsel's family. He has long lingered in the shadow of his famous father and it is somewhat surprising to discover that he had some fine qualities. These reminiscences have poignant moments that establish the veracity of any number of proverbs on money, happiness and the foibles of the great. The book is reasonably well written and fairly concise. It recapitulates the essentials of the Ford story, though it glances over the evolution of management and organization at the company. We assure you that you'll get the full Ford saga here, though you may have to extrapolate the business lessons it teaches for yourself.
Summary: Well documented.
HENRY AND EDSEL offers insight into the characters of Henry and Edsel Ford and what it was that compelled them. The book presents a strong sense of time and the Fords' presence in and contribution to the events around them. The book is filled with interesting anecdotes. The best part for me were the several chapters called "rearview mirror" -- accounts written by eyewitnesses who recorded their version of important events: Edsel's death, the riots, etc. The author also introduced us to some of the hard workers and bright people Henry surrounded himself with in order to get to the top. One person CAN change the world -- but almost never alone.
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Early Work of Cindy Sherman

Publisher: Glenn Horowitz Bookseller
Authors: Edsel Williams Cindy Sherman AKA Gain Carlo Feleppa The Glove Compartment

ISBN: 0965402037
List Price: $50.00
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Disaster in Dearborn: The Story of the Edsel (Automotive History and Personalities)

Publisher: Stanford University Press
Authors: Thomas E. Bonsall

ISBN: 0804746540
List Price: $35.95
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Avg Cusomer Rating: 5
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Summary: A Keeper
Unlike many current automotive books with some nice photos and tired, re-released copy, this one is fresh and fascinating. The photos are good but few, the story is the key and it is a great work. If you are like me and are interested in fresh, serious coverage by experienced automotive authors then this will not disappoint. Five stars from a tough critic.
Summary: Interesting history of a controversial car
The 1958 Edsel has received a lot of lampooning from the time it was introduced because of its front design ("a fish sucking a lemon") and this has generally been attributed as the reason it was regarded as a flop. Certainly Ford lost $100 million on it at the time (and its advertising agency and most of the dealers also took baths) but here it is revealed that in reality the car achieved the market penetration in relative terms that was expected of it. The reason for the losses were due to organisational mistakes and the fact that people like Robert McNamara (the archetypal bean counter) pulled the plug on it prematurely. The author also demonstrates that the production capacity created for the Edsel was actually utilised to the full in the 1960s with the Falcon and the Mustang.
This book is a great read, and the illustrations include many interesting design proposals. I would have given the book 5 stars if the illustrations had been printed on coated paper and included at least a few in color.
Summary: Disaster in Dearborn: The Story of the Edsel
Disaster in Dearborn: The Story of the Edsel by Thomas Bonsall is easily the best piece of automobile journalism I have ever read. If you are interested in the Edsel, or just cars of this era in general, Bonsall will simply have you on the edge of your seat from beginning to end. Not only will you come away with a thorough understanding of the Edsel itself, the author artfully puts the whole Edsel saga into context with what was happening with the rest of the American auto industry during time before, during, and after the Edsel's brief lifespan. I honestly could not put this book down once I started it as Bonsall truly lets you feel the anticipation and excitement surrounding Edsel's conception, design, and launch. Quite simply everything about the Edsel and the people who created it is covered in this book. In closing Bonsall impartially takes you through all the theories on why the Edsel failed and brings the book to a very satisfying and thoughtful conclusion. And although primarily not a picture book, you'll find gathered here a small but exciting group of Edsel prototype photos and sketches I have never seen in print anywhere else before. A terrific book for anyone interested in auto history in general and an absolute must for anyone fascinated with the Edsel.
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Ford of the Sixties

Publisher: California Bill's Automotive Handbooks
Authors: Edsel B., II Ford Michael Parris

ISBN: 1931128162
List Price: $24.95
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Edsel Ford and E.T. Gregorie: The Remarkable Design Team and Their Classic Fords of the 1930s and 1940s

Publisher: SAE International
Authors: Henry L. Dominguez

ISBN: 0768004004
List Price: $39.95
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Avg Cusomer Rating: 5
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Summary: Could not be better
Anyone interested in car design must read and keep this book. Should be a mandatory reading in design schools and design departments of every automaker. Either as a historical document or as an artistic reference, this book is a feast of information and images.
The author does not pretend to be an amateur car designer but instead humbly becomes a communication channel between the reader, Bob Gregorie and the memory of Edsel Ford, and a very good one indeed.
Kudos to Henry Dominguez for not having succumbed to the temptation of using modern color pictures and having gone to the process of selection those amazing images from The Henry Ford Museum and Greenfield Village archives. Kudos to Henry Domiguez for such a fine book.
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The fate of the Edsel and other business adventures

Publisher: Harper & Row
Authors: John Brooks

ISBN: B0007F1RZU
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Edsel the Elephant Who Learned to Share

Publisher: Landoll
Authors: Sunny Griffin Richard Kolding

ISBN: 1569870950
List Price: $3.50
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Avg Cusomer Rating: 5
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Summary: Lessons for Children of All Ages
This book is awesome. It teaches children how to be compassionate in caring for others, sharing things, and the joy of giving. This book put an end to arguments about sharing between my 3 and 4 year old. When they are not sharing, I just say, What would Edsel do? Compassion, sharing, caring, and giving is something that needs to be introduced at an early age, so it will come natural as they get older and enter into the real world.
Summary: Edsel the Elephant Who Learned to Share
Edsel the Elephant who learned to share was about an elephant who wanted to help someone or give someone something special, little did he know he was going to meet someone who much needed his help. I thought the book would be appropriate for 5 to 8 years old. I think every child would enjoy it because it shows Edsel sharing something special with an animal.
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Wake Up Little Susie: A Mystery (Sam McCain Mysteries)

Publisher: Carroll & Graf Publishers
Authors: Ed Gorman

ISBN: 0786706651
List Price: $22.95
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Avg Cusomer Rating: 5
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Summary: Remember the Edsel!
This is a fun book, with a novel story line, great humor and a credible small-town mess of characters. The fun is in the reading, not in detecting. The author is not absolutely surefooted about his time period of 1957, but who cares? Good reading with a gin and tonic in hand.
Summary: Another Gorman triumph!
This prequel to The Day the Music Died isn't quite as good as the first book, but it's still very, very good. As usual, Gorman creates a fantastic, vivid cast of characters, each with their own particular quirks that place them just left of center, and sets them all down in a compelling murder mystery. The period detail seems to capture the 50s without being heavy-handed. Let's hope there are many more Sam McCain novels to come in the future.
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